Worldwide by the worship of the world's top brands - France LouisVuitton, operating in the Chinese market in recent years Quefei smooth sailing in 2002, a Chinese businessman named Wang Jun, successfully registered the English "LOUYIVEITEN" and Chinese "Louis Vuitton" trademark , and in October 8, 2003 was awarded the patent to obtain replica lv online appearance. After a series of trademark and patent rights, after lawsuit, LV total defeat. In November 2007, Wang released "Christmas ultimatum": if the two sides before Christmas in 2007 in Wuhan is not substantive consultations on the agency, "Louis Vuitton" in the next day become China's civilian brands.
Wang is an ordinary private Wuhan Hanzhengjie clothing boss, Wang 2002 study found that the Trademark Law of China in the management of the implementation of a standard mark of a class, a total of 45 categories, each category requires special registration, and apply only to clothing in China, LV , leather goods, jewelry and precious metal's trademark; the same time, LV product patents in China is completely blank. That year, Wang successfully registered English "LOUYIVEITEN" and Chinese "Louis Vuitton" trademark; end and LV bag packaging and design applications for design patents, October 8, 2003 China's State Intellectual Property Office announces the granting of the franchise.
February 24, 2004, LV intellectual property rights to the General Administration of China, Wang Jun, the vast majority of patents are design elements of the world famous LV logo, while the LV trademark registration in China already, with Wang's patent has been made prior trademark conflict, the request that the revocation of the patent. Followed by the establishment of the State Intellectual Property Bureau of review on this patent collegial group members (hereinafter: the Committee of review), LV patent case through three years, the end of 2006 French final decision of review committee LV lack of legal basis, to maintain the patent Wang rights effective.
In April 2007, the French LV Mali Di will SIPO patent review committee report on the trial in Beijing, a hospital, ask the court to revoke the relevant decisions of review committee, Wang will serve as a third party in the litigation. And 7 months later, still no results.
November 22 Wang Wuhan Customs to apply for patents filed across the country, seize products suspected of infringing LV, LV to pay for the goods to recover millions of dollars on "counter-guarantee" deposit, as soon after the infringement has been determined Wang's compensation payments.
If not reconciliation, production of China "LV"
Can be determined, Wang registered China's "Louis Vuitton" trademark and product appearance is a registered patent act act, his purpose?
Wang Jun, November 6, 2007 issue of peace talks LV program, willing to the price of RMB 1 transfer to the LV has a series of intellectual property in their hands, but only be granted in Wuhan LV area exclusive distribution rights. Direct sales model but with the LV would be difficult to achieve.
Peace plan came to nothing, Wang Jun, the attitude of the LV had to be prepared, "The reason I hand China 'Louis Vuitton' trademarks and patents and not put into production stage, because I respect this top brand LV, but LV side I think the delay position does not make sense to wait to until Christmas if they have no power of attorney to engage in substantive negotiations with me, after Christmas, I will immediately terminate all negotiations and enter the production process, China 'Louis Vuitton' Only the price of LV products, one-third, I believe, when China's boss and his staff are using when Louis Vuitton, LV top brand in China's international status will not be maintained. "
Wang also said that if the LV is not an authorized agent, nor is it possible to buy back franchises, 120 million yuan on turnover. He stressed that if the delay will increase the price.
Want to sell in China, LV, or only "face-lift"
It is reported that the high quality lv replicas trademark from the real threat of the deadly hold the hands of Wang Jun, the appearance of the product patent. Wang told reporters from the appearance of the product offered is not difficult to find materials identified patents, apply the product appearance and Wang LV products sold in China, there is no difference combination of symbols, in other words, LV in China "to the effect that loss of Jingzhou" - no combination of its design appearance of the product patent protection. Wang Jun said, LV products amplified if you use a single design element is the appearance of the product as a reasonable and legitimate, if their products appear on the combination of traditional design elements, on the violation of China's "Louis Vuitton" the appearance of the patent, he pointed out that the familiar camel LV current appearance of several types of mainstream products to his interests have been infringed, LV products in order to continue to sell in the Chinese market, then the "face-lift" is the only way